The SO Story.

For the last 10 years, we’ve been searching for sportswear that genuinely reduces the amount of plastic and synthetic materials we’re forced to wear when we work out. It never felt right to me that the clothes we sweat and heat up in are made almost entirely from plastic fibers. With the volume of plastics and synthetic chemicals surrounding us daily, it became nearly impossible to find activewear that performed well but didn’t feel like wrapping my body in plastic.

With so many plastics and synthetic materials around us every day, it feels more and more important to be talking about how much of them we wear, especially in the clothes we move and sweat in. For me personally, wearing fewer synthetics has become a priority.

All of this has led us to create Sports Organics.

Sports Organics exists to make sportswear as clean and natural as possible, without sacrificing performance. Our fabrics are made from organic cotton and merino wool, and intentionally designed to minimize synthetic contact with your skin. For more than two years, we’ve worked closely with fabric developers to engineer the perfect stretch organic fabric for our women’s sports bras, bike shorts, and leggings.

For our first men’s drop, we’ve developed industry-leading merino sport fabrics, the lightest and softest merino you’ve ever felt. Merino is naturally self-cleaning and odor-resistant, meaning you can finally say goodbye to smelly synthetic workout tops. We’ve also created men’s merino underwear: a next-to-skin essential that protects, breathes, cools, and stays fresh (really).

We’re expanding both the women’s and men’s collections to include tracksuit pants, organic cotton and merino underwear, running shorts, tanks, and more. Our goal is simple: to reduce the synthetic fibers next to your skin as much as possible, starting with the core pieces you wear the most on your skin.

While it’s not yet possible to be 100% synthetic-free while remaining functional for stretch-wear, we’re already working with bio-based elastane suppliers to create a fully plant-derived stretch fiber blend with our organic cotton that performs like synthetic elastane but is made from plant-based sources.

Sports Organics will be priced to remain accessible, even though our natural fibers cost significantly more than the plastics used by major sports brands. We’re doing this because we believe natural fiber sportswear should be something everyone can access.

Stay sweaty,

Love, Georgie & Frank.